What’s your rate?

If success is built on wisdom, wisdom is built on asking the right questions. And on watching the right video:

Here are some excerpts from the transcript:

“So, uhh, what’s your rate? That’s the question I get asked more than any other when I’m talking to prospects, and it’s really the wrong question to ask. …
“There’s just so much more that any processor should know before giving you a rate or quoting you a price on something. There needs to be a lot more information about who your customers are.
“How are you taking payments? Are they in person? What kind of business are you? Are you a nonprofit organization? Do you have a lot of government customers, et cetera, et cetera.
“Asking ‘what’s your rate?’ is going o get you a bad deal from the start. It’s the same thing as calling up a grocery store and saying, ‘Yeah, I need some food, how much is a bag of groceries going to cost me?’ Or giving your mechanic a call and saying, ‘My car is not running, what will it cost to fix it?’
You’re just not going to get a straightforward answer or a good answer until whoever that is has more details. And it’s the same way with us at Task Force Payments. …
“If you’d like to know more about what the best rates for your business, please, give us a call at 510-408-6695, visit our website at www.taskforcepayments.com, or email us at info@taskforcepayments.com. We’d be happy to answer your questions. Just don’t expect a great answer on “Hey, what’s your rate?”